Festilife is our insight tool that gets to the heart of people’s behaviour at festivals - what they do, what they like, what they consuume and what they take away in memories, new knowledge or experiences.
Festivals of all kinds attract millions of visitors. People at festivals aim to be entertained and often to learn something new. They seek different experiences and are open to trying new products.
Our approach combines user generated content created from video diaries, blogs and social networking alongside CAPI surveys, vox pop interviews and follow up online chat with respondents. Contact us to find out more.